The origins of Soft-Noze USA, Inc. can be traced to the current President and co-founder, Mr. Brett Truett. Through his inventiveness, a solution to the costly problems of sensor damage was solved.

While working as an industrial automation engineer, Mr. Truett observed situations where non-contact sensors became damaged from accidental collisions. To ensure the machines he designed functioned without breakdowns, due to sensor crashes, Mr. Truett used springs to mount them. During impact these spring-loaded sensors simply retracted without damage and both the sensors and machines continued operating reliably.

After reviewing trade magazines and catalogs from major sensor manufactures, Mr. Truett confirmed a serious need existed for his "soft" sensor mount. Confident that he had an opportunity to develop a new and useful product, he refined his design into compact housings that would fit the most popular sensor sizes.

Mr. Truett enlisted a friend, Michael Mahar, Jr., in whose machine shop the first prototypes were constructed. In the spring of 1991 with samples, data sheets and non-disclosure documents in hand, they traveled to the SENSORS EXPO in Chicago, IL. After receiving very optimistic feedback from major sensor manufacturers, they returned to New York to begin commercializing the "SOFT-NOZE" mount.

Start Up

Soon after their trip Mr. Truett and Mr. Mahar incorporated as Soft-Noze USA, Inc. Mr. Mahar was named President, Mr. Truett Vice President and the Company began operation on a part time basis.

Having other patents to his name and being familiar with the process, Mr. Truett worked to submit a patent application. On June 9, 1992 the U.S. Patent and Trademark Office granted the patent for a "Soft Sensor Mounting". Meanwhile, news releases about the Soft-Noze Cushioned Sensor Mount were generating inquiries and customers!

With the help of private investors, Mr. Truett moved the Company to Utica, NY and bought out Mr. Mahar. Within a short period of time, SoftNoze began brand-labeling the Cushioned Sensor Mount and other related products for industry's top sensor companies.

In the spring of 1999, SoftNoze relocated its headquarters its current facility in Frankfort, NY. This facility houses the sales, marketing and engineering staff, as well as a prototype shop. The Company's machining, stamping and molding operations are completed at three other sites in Central New York.

Today & Future

SoftNoze is uniquely focused on expanding its current market position as the most valued global provider of Industrial Sensor Integration Technology. Backed by a growing product line, innovative technology and an energetic staff, SoftNoze's mission is to help companies in virtually every industry cut costs and increase sensor usability and reliability. As industry's first-mover, SoftNoze is scaling beyond past successes by providing valuable solutions to new customers.

Welcome to what was the dawn, and is now the future of "Industrial Sensor Integration".